Places & Food

Why Seoul's GOTO Mall Is Popular Again: Fall Basics Shopping at Express Bus Terminal

AI-generated underground shopping arcade with beige, grey and navy sweaters and tees on racks along both sides. White lines trace a stack of knits and a hanger, with the handwritten note fall basics.

AT A GLANCE

Place
GOTO Mall, underground arcade at Express Bus Terminal Station, Seocho-gu, Seoul
Access
Connected to Express Bus Terminal Station (Lines 3, 7, 9)
Size
About 880 m long, 620+ stores
Sells
Clothes, shoes, bags, home decor, bedding, tableware, flowers
Hours
Open Sundays and holidays; free to enter

GOTO Mall, the underground arcade at Seoul’s Express Bus Terminal, is getting attention again as a place to stock up on fall and winter basics. It connects directly to Express Bus Terminal Station (Lines 3, 7 and 9), so the weather doesn’t matter, and entry is free. It also opens on Sundays and holidays, when Namdaemun Market is closed. Checked on 2026-10-22.

The hero image is AI-generated and is not a photo of the real mall.

According to Hankyung and Jaekyung Ilbo, women’s clothing sales at GOTO Mall rose 20.4% in August 2026 from the month before, based on the district-analysis platform Nice Biz Map. Demand for fall and winter basics such as T-shirts and knitwear, amid rising prices, is cited as a reason.

One college student in the Hankyung article said she bought two long-sleeve tees, a pajama set and a V-neck knit for under ₩100,000. That is one person’s story, not an average price. In August, actress Cha Ye-ryeon posted a YouTube video of a visit with singer Wax, which added to the buzz.

What is it?

According to Seoul’s media hub, GOTO Mall is about 880 m long with more than 620 stores. Besides clothes, shoes and bags, it sells home decor, bedding, tableware and flowers. Stores selling similar items sit close together, so comparing prices and designs is easy.

How to browse

Marker illustration of a shopping checklist with a sweater, a tee and pajamas, plus a tote bag and a subway line 3 7 9 sign

  • Decide your list first: at 880 m, a list like “two sweaters, one pajama set” keeps you from wearing out.
  • Stick to basics: plain tees, loungewear and basic knits are what people say are good to buy in bulk.
  • Compare prices: similar stores sit side by side, so check two or three before you pay.
  • Pair it with a walk: Banpo Hangang Park is close, so a river walk fits after shopping.

“Four items under ₩100,000” is one person’s case. Prices differ by store and item, so compare before you pay.

Good for / not for

Good for

  • People who want to fill their fall wardrobe with basics in one trip
  • Anyone tired of returning online orders
  • Sunday or rainy-day indoor shopping

Not for

  • Anyone who shops mainly for authentic branded goods, or who finds crowded underground arcades stuffy.

FAQ

How do I get there? It connects underground to Express Bus Terminal Station on Lines 3, 7 and 9.

Is it open on Sundays? Reports say it opens on Sundays and holidays.

Is there an entry fee? No. Prices vary by store.

If you like market shopping, see our Namdaemun Market food post.

Sources

Checked on 2026-10-22. Store details and operations can change.