Places & Food

Musinsa Beauty Hongdae: Floors, Hours, Address and What to Find

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AI-generated illustration of a coral lip balm clipped to a black bag, with white pen marks and the handwritten words a little color.

AT A GLANCE

Opened
September 11, 2026
Address
18 Hongik-ro, Mapo-gu, Seoul; B1–3F
Hours
Mon–Fri 11 am–11 pm; Sat–Sun 10:30 am–11 pm (per Sept 28–Oct 4 notice)
Floors
B1 pharmacy and skincare; 1F makeup, fragrance, colored lenses; 2F skincare, hair, body, men's and dental care; 3F cafe
Getting there
Hongik University Station, then walk to the address

Musinsa Beauty Hongdae is a beauty store from Musinsa, a Korean fashion platform, on 18 Hongik-ro in Hongdae, the busy shopping and cafe area around Hongik University in Seoul. It opened on September 11, 2026 and spans the basement to the third floor. This guide gives the floor layout, hours, address and tips. Checked on 2026-10-12.

The hero image is AI-generated and is not a photo of the store or a real product.

What is on each floor

The store opened on September 11, 2026. The layout below follows Musinsa’s official store guide:

FloorWhat you will find
B1Beauty Onnuri Pharmacy, with pharmacy products and skincare
1F (street level)Makeup, fragrance and colored contact lenses
2FSkincare, hair and body products, men’s care and dental care
3FCafe Ajeuniseom (Musinsa’s September notice)

The pharmacy is a separate reason to stop and ask questions. Ask the pharmacist about a product’s use instead of choosing it only because it is popular online. Check the cafe’s service hours separately if it is your main reason for visiting.

Scale and floor highlights

According to Musinsa, this is Musinsa Beauty’s first standalone offline store. It covers about 382 pyeong from the basement to the 3rd floor and carries more than 600 beauty brands. It uses coral, the brand’s key color, and keeps the facade of a building constructed in 1976.

  • B1 Beauty Onnuri Pharmacy: sells derma cosmetics, over-the-counter medicines and inner-beauty products, with a resident pharmacist for skin and scalp questions.
  • 1F: a makeup zone, a fragrance zone and a lens zone. A smart pad in the lens zone lets you try colored lenses virtually, and there is a touch-up bar to try products on.
  • 2F: high-function skincare, hair, body, men’s care and premium dental care, sorted by category. A “Next Beauty Zone” changes monthly, and a ranking zone gathers quarterly bestsellers across eight categories.
  • 3F: a cafe space selling drinks in Musinsa Beauty’s color, described as an unmanned robot cafe.

New brands introduced include Heveblue, Percentro, Intoyou, Clicia, Bibliane, Offon and Bibilab.

Address and hours

These were checked against Musinsa’s official notice for September 28–October 4. Hours can change.

  • Address: 18 Hongik-ro, Mapo-gu, Seoul; B1–3F. Search for “무신사 뷰티 홍대” in your map app.
  • Hours: Monday–Friday 11 am–11 pm; Saturday–Sunday 10:30 am–11 pm, Korea time.
  • Getting there: Use Hongik University Station as your arrival point, then check a walking route to the address.
  • Budget: Prices depend on the products. Check shelf prices and offer conditions, because opening promotions may have ended.
  • Booking: The official notice lists no general admission booking step. Check separately for any special event or service.

Tips for visitors

  • If you want to buy phone accessories or magnetic items, check that they fit your phone and case before buying.
  • Tax-free shopping rules and limits are in our Seoul shopping guide. Confirm in the store whether tax-free service is available.
  • Leave time for the rest of Hongdae, since the area has many shops and cafes.

Good for / not for

Good for

  • Visitors who want a beauty store with a pharmacy and a cafe under one roof
  • Anyone exploring Hongdae shopping

Not for

  • Anyone who needs exact current prices or stock.

FAQ

Is there a cafe? Yes, on 3F. Check its hours separately.

What are the opening hours? Monday–Friday 11 am–11 pm; Saturday–Sunday 10:30 am–11 pm per the Sept 28–Oct 4 notice.

Do I need a reservation? The official notice lists no general booking step.

Sources

Checked on 2026-10-12. Hours, prices and promotions can change.