Events

Kurly Beauty Festa 2026 at DDP in November: 45 Brands Under One Roof

AI-generated long table with unlabeled skincare bottles, jars and a sheet-mask pouch in a bright exhibition hall. White lines trace a few bottles, with the handwritten note one-day beauty loop.

AT A GLANCE

Dates
Thu Nov 12 – Sun Nov 15, 2026 (4 days)
Place
Dongdaemun Design Plaza (DDP) Art Hall, Seoul
Brands
45, about half of them first-timers
Tickets
Regular ₩50,000 · Kurly Members ₩25,000 · Super early bird ₩30,000 (Oct 22–25)
Booking
Kurly app

Kurly Beauty Festa 2026 runs from Thursday, November 12 to Sunday, November 15 at the DDP Art Hall in Seoul. Regular tickets are ₩50,000 and you book through the Kurly app. From October 22 to 25, general customers can also buy a ₩30,000 super early bird ticket. Checked on 2026-10-22.

The hero image is AI-generated and is not a photo of the real event.

What is it, and what’s new this year?

Kurly is a Korean online grocery and shopping service. Its beauty fair started in 2024, and this is the third edition. 45 brands take part, hand-picked by Kurly, and about half are new. According to ZDNet Korea and Nextdaily, newcomers include Amelie, Savon and Shiseido Professional. The theme is “Your Day, Your Beauty.”

Zones follow your daily routine

The hall is split into four time-of-day zones:

  • Morning: gentle cleansers, derma skincare and oral care
  • Afternoon: sun care, base makeup and color cosmetics
  • Evening: deep cleansing, hair and body care
  • Night: high-performance skincare, beauty devices and sheet masks

Marker illustration of four icons for morning, noon, evening and night, each above a bottle, labeled routine order

You walk through a day, from washing your face to bedtime care, and compare products along the way.

Worth a look

  • Curation hall: four booths where you can diagnose your beauty habits and try “Kurly Only” products sold nowhere else.
  • Beauty Kurly Icon 2026: a new space showing the beauty products that did well on Kurly over the past year.

The earlier you buy, the cheaper. Kurly Members pay ₩25,000 (50% off) from October 19. Everyone else can get ₩30,000 (40% off) only from October 22 to 25.

Good for / not for

Good for

  • People who want to try brands they only know online
  • Anyone who wants to sort out their skincare routine
  • A November weekend indoor plan around Dongdaemun

Not for

  • Anyone put off by the ₩50,000 regular price. If you mainly want to browse, aim for the early bird window.

FAQ

Where do I buy tickets? In the Kurly app, which also has the super early bird details.

When is the cheaper price for non-members? October 22–25, at ₩30,000.

Are the brands the same as last year? No. About half of the 45 are first-time participants.

For more beauty shopping, see our Musinsa Beauty Hongdae post.

Sources

Checked on 2026-10-22. Ticket prices and sale dates can change with Kurly app notices.